Getting Started with Email Marketing: Full Step-by-Step Guide — Silicon Valley Girl Podcast
About the Guest
a special guest
In this episode of the Silicon Valley Girl Podcast, Marina Mogilko interviews a special guest, . Marina Mogilko walks viewers through a complete beginner-friendly email marketing strategy, covering everything from choosing a platform and building a list to writing newsletters, automating campaigns, and analyzing results. She draws on her own companies' experience sending over 700 email newsletters per month, which collectively drive 25% of total sales. The episode is sponsored by Omnisend and positions email marketing as an essential revenue channel in 2025.
Key Takeaways
- Email marketing can account for up to 25% of total sales — Marina's companies send 700+ newsletters per month to achieve this result.
- Choosing the right platform matters early on — Marina recommends Omnisend for its beginner-friendly interface and automation capabilities.
- Popup forms are a key list-building tool — when set up correctly, they convert site visitors into subscribers without heavy technical work.
- List hygiene is critical — regularly cleaning your email list (covered twice in the episode, at 11:33 and 25:24) protects deliverability and engagement rates.
- Segmentation and automation multiply results — dividing your audience into targeted groups and setting up automated email flows ensures the right message reaches the right person at the right time.
Transcript not available for this episode.